Mel Gibson, Mark Wahlberg, and Elon Musk Launch $3 Billion “Non-Woke” Film Studio to Revive Traditional Values in Hollywood

LOS ANGELES, CA — In a move that could fundamentally reshape the entertainment industry, Hollywood veterans Mel Gibson and Mark Wahlberg are teaming up with billionaire entrepreneur Elon Musk to launch a bold new film studio that promises to reject progressive Hollywood trends in favor of traditional storytelling rooted in faith, family, and patriotism.

The trio is reportedly investing between $1 billion and $3 billion into the new venture—an unprecedented amount for an independent studio—signaling their serious intent to compete with mainstream media powerhouses and fill what they claim is a growing cultural void in the entertainment landscape.

A Studio with a Mission

The studio, whose name has yet to be officially announced, will focus on producing content that reflects what the founders describe as “timeless American values.” Sources close to the project say its core pillars will be faith-based themes, strong family narratives, moral clarity, and unflinching patriotism.

According to Wahlberg, the aim is not merely to entertain but to inspire. “We want to tell stories that uplift people,” he said. “Hollywood has drifted so far from the things that used to unite us—faith, family, community. This studio is about bringing that back.”

Gibson, who has long been outspoken about his religious beliefs and has clashed with Hollywood elites in the past, said the studio would serve audiences who feel underserved and alienated. “There’s a massive audience out there that no longer sees themselves in modern films. We’re going to change that,” Gibson said.

Musk: “Great Stories Without an Agenda”

Elon Musk’s involvement adds significant financial and technological weight to the endeavor. Known for his ventures in space, AI, and social media, Musk has also become an increasingly vocal cultural critic. His investments in this new film studio mark a rare foray into the creative arts.

In a post on X (formerly Twitter), Musk confirmed the partnership, writing:

“People just want great stories without an agenda. That’s what we’re building.”

Musk has frequently criticized Hollywood for what he describes as its ideological conformity and its tendency to prioritize “messaging over merit.” His investment appears to be an attempt to build a media ecosystem that breaks away from these patterns.

Not Just Talk: Real Money and Real Films

Insiders say the studio’s budget—estimated between $1 billion and $3 billion—will be used to produce multiple feature films annually, develop streaming infrastructure, and establish partnerships with faith-based and conservative media outlets. Early development is already underway on several major projects, including an historical epic about the Founding Fathers, a war drama centered on American veterans, and a modern-day family film focused on overcoming adversity through faith.

The new studio’s first theatrical release is expected in late 2025, with Wahlberg and Gibson’s upcoming action-thriller Flight Risk—already completed and scheduled for a fall 2024 release—rumored to be folded into the studio’s official slate.

Hollywood Responds

Reactions from within Hollywood have been swift and divided.

Some industry insiders have dismissed the venture as a “culture war sideshow,” suggesting it may struggle to attract A-list talent or mainstream distribution deals. Others, however, are taking the project seriously, especially in light of recent box office successes for independently produced, faith-driven films like Sound of Freedom and The Chosen.

“Ten years ago, this would’ve been unthinkable,” said a veteran studio executive who asked to remain anonymous. “But the market is changing. There’s clearly demand for alternative voices—especially if those voices are backed by someone like Elon Musk.”

A Cultural Counterpunch

The formation of the studio is already being hailed in some conservative circles as a “counterpunch to woke Hollywood.” On social media, the announcement was met with overwhelming enthusiasm from commentators and influencers who have long criticized the entertainment industry’s perceived leftward tilt.

“You don’t have to be religious to want movies that reflect real values, real families, real life,” one post read. “This is what we’ve been waiting for.”

Christian broadcasters, homeschooling communities, and veterans’ groups have also expressed early support, seeing the studio as a potential game-changer for how their values are portrayed on screen.

A Long Time Coming

Both Gibson and Wahlberg have expressed frustrations with Hollywood’s ideological culture in the past.

Wahlberg, a devout Catholic, has frequently spoken about balancing his faith with his acting career and has been vocal about the lack of morally grounded roles in modern films. Gibson, meanwhile, has remained on the margins of Hollywood since the controversies of the 2000s, despite his directorial comeback with Hacksaw Ridge in 2016 earning six Oscar nominations.

Now, paired with Musk’s capital and influence, the two actors appear ready to take matters into their own hands.

What’s Next?

While few details have been made public, sources say the studio plans to recruit talent from outside the typical Hollywood pipeline—including indie filmmakers, faith-based creators, and even international directors aligned with its values.

There’s also talk of a streaming platform tailored to families and religious audiences, designed to rival mainstream platforms with original content and zero tolerance for what the founders describe as “ideological creep.”

The Bottom Line

Whether this studio becomes a lasting force in entertainment or fades like other culture-driven startups remains to be seen. But one thing is certain: it has the funding, the talent, and the momentum to make waves.

And in an industry often criticized for sameness, Musk, Wahlberg, and Gibson are betting big on a very different vision—a return to stories that aim not just to entertain, but to uplift.