Greg Gutfeld landed the most recent cover of Variety, which dubbed him “late night’s new king” and compared him to HBO’s longtime political satirist Bill Maher.

Variety highlighted his ratings success against established late-night hosts Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert.

Gutfled’s eponymous 10 p.m. show airs on cable but trounces ABC, CBS, and NBC in total viewers and in the advertiser-sought age 25-54 demographic. The show does so without big-name guests in film, music, and TV. Gutfeld, notably, does have a time slot advantage over traditional late-night shows by running a bit earlier and simultaneously across the country.

The conservative host outshines his established competition with a revolving group of lower-profile but familiar faces (Kat Timpf, Tyrus), which Gutfeld said could not have bothered him less.

“Celebrities have too much to lose to let their guard down on a show like mine,” he told the entertainment industry publication. “If I had Ryan Reynolds or somebody sitting there and we’re doing a segment on trans and sports, do you think he’s going to tell me what he thinks? Fuck no. He’s going to be looking for his publicist: ‘You said we were promoting a movie. You didn’t tell me they were going to ask me about this.’”

Gutfled added, “I don’t need it. [Jimmy Kimmel] could have Kevin Costner on, I’d still beat him. I’d still double his ratings.”

Variety’s Tatiana Siegel – who spoke to the 60-year-old for the profile – argued he is “redefining comedy” for his employer.

Siegel noted Gutfled was fired by numerous print publications before he was offered a seat at Fox News hosting the overnight comedy news show Red Eye in 2007.

Gutfled explained he used the 3 a.m. show – which had a cult following among young conservatives – to polish his act en route to becoming arguably Fox’s biggest star.

“I got ‘Red Eye’ because of the weird shit I was doing,” he told Variety. “‘Red Eye’ was on so late at night, and the adults weren’t watching. I got to do a thousand episodes. So that meant I went from sucking to being just awful to being not bad all the time to being 50/50. But it was the best training ground.”

Now, as a co-host on cable news’s most-watched show, The Five, and as the star of his own show, Siegel noted he’s one of the most-watched figures in the industry, claimed fans view as a “modern-day Tom Wolfe.” Siegel also noted how Gutfled had separated himself from the late-night pack:

Gutfeld differs significantly from the field in tone. After Fallon expressed regret over having Donald Trump on as a guest in 2016 and tousling his hair, he now mostly avoids the polarizing president in his monologues, while Colbert and Meyers have gone all-in on #Resistance humor.

Most stick to the Carson format of a celebrity guest promoting a new project. “Gutfeld!” is a closer match to Bill Maher’s old ABC show “Politically Incorrect,” with co-hosts Kat Timpf and Tyrus helping to anchor conversations that frequently rib the obese, the easily triggered and the hosts of “The View.”

Author Walter Kirn, a frequent Gutfled! guest said of the conservative host, “By distinguishing himself ideologically, Greg has half the country to himself… The rest of them are fighting over the other half.”