How Caitlin Clark Is Driving The WNBA Toward $1 Billion In Revenue This Season? Find Out

Caitlin Clark (Photo By Grace Smith/Imagn Images)
Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly became one of the league’s biggest stars, and her influence goes beyond just playing basketball. According to finance expert Ryan Brewer, the Fever guard was responsible for 26.5% of the WNBA’s total economic activity in 2024. Many people see her as the future face of the league.

Ryan Brewer, an associate professor of finance at Indiana University Columbus, analyzed the leagues’ financial data and projected that Caitlin Clark could help the league earn nearly $1 billion this season. However, with an expected schedule and growing fan interest, Brewer estimates the WNBA’s revenue could touch $875 million, with the potential to surpass $1 billion.

The WNBA is about to make $1 BILLION this season, and it’s all because of Caitlin Clark.

That’s according to valuations expert Ryan Brewer, who estimated that the WNBA could make at least $875 million this season (via NBC News).

“If things just go as they were, and we have an… pic.twitter.com/pfmbOPjgPM

— ClutchPoints (@ClutchPoints) May 27, 2025

“If things just go as they were, and we have an expanded season of 22 home games with modest inflation, I’m looking at $875 [million], and I could easily see that eclipsing a billion dollars on the economic impact of Caitlin Clark this year,” Brewer explained to NBC News.

Caitlin Clark’s Star Power Enforces The Growth For The WNBA

May 22, 2025; Atlanta, Georgia, USA; Indiana Fever guard Caitlin Clark (22) reacts after a basket against the Atlanta Dream in the first half at State Farm Arena. Mandatory Credit: Brett Davis-Imagn Images
Merchandise sales for the NBA exploded, with fanatics seeing a 500% increase and Dick’s sporting goods seeing a 233% rise. However, the Indiana Fever’s value has grown from $90 million to $340 million, and WNBA attendance jumped by 50%. Moreover, the league also secured a massive 11-year TV deal worth $2.2 billion, tripling the previous contract. With Caitlin Clark leading the way, the WNBA is on track for incredible growth, and its future looks bright.

TRENDING NEWS

clark’s ability to draw attention is undeniable. In fact, the Indiana Fever now leads the WNBA in nationally televised games for 2025, with 41 scheduled. Moreover, they have already broken viewership records this season. Her jersey is flying off the shelves, topping Fanatics’, and she ranks among the top 20 athletes across all sports on the site. This surge in popularity is translating into significant economic growth for the league.