Connor McDavd’s wife, Lauren Kyle is just beginning to tease a new business venture on social media aimed at Oilers fans.

McDavid and Kyle have been together for several years, and finally got married last summer.

On Instagram earlier today, Kyle unveiled a new fashion business named Sports Club Atelier, along with teaser pictures of several new Oilers themed items.

»A little something caught on film, coming soon

Lauren Kyle, Connor McDavid’s Wife, Unveile New Oilers Apparel Line

Kyle seems to have freshly founded this new appeal company, which will feature hand-picked and designed clothes directly from her.

Some of the pieces are pretty unique and surely more designer than traditional hockey merchandise, but it does look pretty sharp.

At the moment, it’s not clear if this is a separate business venture entirely from the Oilers official store and Ice District, but given her individual promotion and nothing from the team, it seems that way.

If that’s the case, it could be a big benefit to Kyle being the wife of Captain Connor McDavid, and being use the Oilers logo in private merch. Either way, the Oilers surely know, and there’s no harm in it.

It’s also not even the only business that Lyle is currently running in Edmonton – she’s the head of Kyle and Co., an interior design firm with a downtown office.

Regardless, this looks to be a pretty cool new line of Oilers merch from the team’s First Lady. The items will probably be crazy expensive, but for some designer Oilers apparel, it could be a cool token for fans.